My Top Retail Marketing Tip

My Top Retail Marketing Tip

What’s my top retail marketing tip? Get video testimonials. Ask customers to do a video testimonial for you. They are far more credible than written. If you can’t get video and only have written testimonials, ask the customer for a headshot and a link to...

Five Tools to Help You Write Killer Headlines

Here are some tools to help you write killer headlines from Ariel Rule at Elegant Themes. How to Write Magnetic Headlines | This is a free ebook on CopyBlogger by Brian Clark. You’ll need to sign up for an account with them, but you can sign up for free. Headline...
The No. 1 Rule for Soliciting Media Coverage

The No. 1 Rule for Soliciting Media Coverage

The No. 1 rule of pitching your story to reporters is that you must think of it as engaging in a public service to teach people something — not promote yourself. Read these emails some money managers sent to me when I was a reporter at Investor’s Business...